Today, the streets are a breeding ground for emerging talent and trends, and we aim to capture this work and create a context for it to flourish. Ultra de la Rue focuses on urban issues and city-themed art exhibitions. Keep an eye out for new exhibitions and special events.
| BEST OF THE STREETS |
Today, the streets are a breeding ground for emerging talent and trends, Ultra de la Rue aims to capture this work and create a context for it to flourish. Ultra de la Rue has a special interest in creative expressions based in the urban world. The best of the streets is the starting point for this Creative Space in the heart of Amsterdams' Red Light District.
THE CREATIVE SPACE
The Creative Space is a one of a kind gallery, shop and event space that also serves quality coffee from local fairtrade roaster Bacchi. Ultra de la Rue is dedicated to explore contemporary culture & lifestyles through exhibitions, film, lectures, and creative sessions. In the Creative Space current trends are explored in an informal setting, providing an arena for experimentation and exploration. Since 2012 Ultra de la Rue brings to the streets a wide range of silkscreened apparel exclusively designed in the Red Light district, limited edition high quality art prints from local and international artists and other unique products.
Interested in doing an event at Ultra de la Rue.
IN THE RED LIGHT DISTRICT
Housed in a former brothel next to the oldest church in Amsterdam, Ultra de la Rue is at the epicentre of the new alternative character of the Red Light District. As an Amsterdam-based art collective Ultra de la Rue incorporates the culture and style of the city in our design boutique, selling a unique limited edition silkscreen collection of bespoke pieces. Our designs have evolved to become a well-edited assortment of contemporary art prints under our own independent label Ultra de la Rue.
RED LIGHT ABC MAP
ALTERNATIVE GUIDE & APP
Over the years the Red Light District has become a breeding ground for innovative and creative initiatives. The Red Light ABC offers a unique insight into the arts, design, fashion, music and other new initiatives that the area has to offer. Since 2014 Ultra de la Rue publishes this alternative guide to the Red Light District consisting of a map and a digital guide with more than 80 locations. The diversity of these Alternative, Bottom-up and Counterculture locations shows that this part of Amsterdam has a lot more to offer to both locals and visitors than just sex. The map is available at Ultra de la Rue and affiliated locations throughout the Red Light District. The app is free and available for iphone and android. You can also download the app in the link below.
Grab the FREE Redlight ABC app
ULTRA DE LA RUE PUBLISHING
Ultra de la Rue is an independent boutique publisher dedicated to going beyond what is usual or ordinary. Ultra de la Rue publishes distinctive books that bring together the best work from the streets worldwide. Today, the streets are a breeding ground for emerging talent and trends, and our aim is to capture this work and create a context for it to flourish.
| FOR THE PEOPLE BY THE PEOPLE | by Afaina de Jong
| A DAY IN SAO PAULO| by Inna Vision & Afaina de Jong
| 6RA99A GRAFITTI CONQUERS CANVAS | by Afaina de Jong
ORDER OUR BOOKS ONLINE
→ ORDER BOOKS
Creative sessions at Ultra de la Rue, explore current trends in an informal setting. The creative sessions provide an arena for experimentation and exploration. Meet the counterculture and new trendsetters while enjoying great food in a fantastic atmosphere. If you are interested in having a bespoke creative session on any topics related to our work in contemporary urban culture & lifestyles, don’t hesitate to let us know.